Background
I got into men's health marketing because I was frustrated. The internet was full of people profiting off misinformation about hair loss, selling snake oil and scaring men away from treatments that actually work. I spent months reading the clinical literature, talked to specialists, and tried the protocols myself. Then I wrote an evidence-based guide to give men a straight answer: what the research actually says, what works, and what does not. That guide became the foundation for everything I have built since.
Work
Fix Your Hair Guide: Ebook
View →I wrote this guide because the hair loss space is full of grifters and bad information. Guys are being sold DHT-blocking shampoos and biotin supplements while the treatments that actually work, the ones backed by decades of clinical research, get buried under fear-mongering and agenda-driven content.
I distilled the real research into a guide any guy can act on. More importantly, I expose the financial incentives driving the biggest myths about hair loss. I am the first person to do an economic analysis of the hair loss industry and explain why so many people profit off men's paranoia, anxiety, and confusion about this topic.
Email me and I will send you a copy.
I also wrote a free 10-page Hair Transplant Guide. In it I cover what the industry does not want you to know about the transplant business. Email me for that too.
Mane & Steel: Full Funnel Build
View live →Chris, the founder of Mane & Steel, reached out after seeing my work in the hair loss space. He had good ad creative, solid CTR and competitive CPM, but his store was converting at 0.34%. The ads were not the problem. The funnel was leaking.
We stopped running traffic and fixed the bucket first. I built an editorial advertorial that pre-handles every objection men have about starting treatment. Readers click through to a 5-question quiz that triages them by situation and routes them to one of three product pages: oral, topical, or combination therapy. Klaviyo captures every lead. Meta CAPI tracks every event. Then we relaunched the ads into a funnel that was actually built to convert.